Privacy policy

Last updated: October 4, 2026

Zytoona Tree Wellness operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Zytoona Tree Wellness is operated by Zytoona Tree LLC and is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, interact with our advertising or marketing, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information may be collected, used, processed, and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment-related information.
• Account information, including your username, password, security information, preferences, and account settings.
• Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as information about previous transactions.
• Communications with us, including information you provide when contacting us, such as through a customer support inquiry.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.
• Advertising and interaction information, including interactions with advertisements and marketing communications, pages or products viewed, searches, cart activity, checkout activity, purchases, and other events associated with your interaction with our Services or advertising.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, make a purchase, use the Services, communicate with us, or otherwise provide personal information to us.
• Automatically through the Services, including information collected from your device when you visit or use our website or Services and through cookies, pixels, APIs, tags, and similar technologies.
• From service providers, including companies that provide technology, payment processing, shipping, fulfillment, analytics, customer support, advertising, or other services on our behalf.
• From business, advertising, and marketing partners, including Shopify, Meta, TikTok, Pinterest, and other platforms that help us advertise, measure advertising performance, attribute purchases, or understand customer interactions, as permitted by applicable law.
• From other third parties, as permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and the Services, we may use personal information for the following purposes.

Providing and Improving the Services

We may use your personal information to provide and improve the Services, including to:

• Process payments and transactions.
• Fulfill and ship orders.
• Process returns, refunds, exchanges, or cancellations.
• Create and manage customer accounts.
• Remember customer preferences.
• Provide order and account notifications.
• Provide customer support.
• Enable product reviews or other store features.
• Improve and personalize the shopping experience.

Marketing, Advertising, Analytics, and Measurement

We may use personal information and information about your interactions with the Services for marketing, advertising, analytics, measurement, attribution, and promotional purposes, as permitted by applicable law.

This may include sending promotional communications, measuring advertising effectiveness, understanding how customers interact with our website and advertisements, attributing purchases or other actions to advertising campaigns, creating or matching advertising audiences, personalizing advertising, and improving our marketing activities.

We may use advertising and analytics technologies provided by Shopify, TikTok, Meta, Pinterest, and other service providers or advertising partners that we choose to use.

These technologies may process information such as website visits, product views, searches, cart activity, checkout activity, purchases, device and browser information, IP addresses, identifiers, and certain contact information where configured and permitted by applicable law.

Where required by applicable law, we will obtain consent or provide applicable privacy choices before using or sharing information for certain advertising, analytics, audience matching, or personalization purposes.

We will also provide applicable methods to unsubscribe from marketing communications or exercise privacy choices as required by law.

We do not intend to use advertising technologies to transmit information that identifies or reveals a customer's sensitive health condition or other sensitive personal information where such use is prohibited or inappropriate.

TikTok Advertising and Social Media Services

We may use TikTok Shop, TikTok for Business, TikTok Business Center, TikTok Ads Manager, and related TikTok services to operate our TikTok sales channel, market our products, measure advertising performance, and understand interactions with our website and advertisements.

Our TikTok integration may use technologies and services such as the TikTok Pixel, Events API, Advanced Matching, Shopify APIs, and other TikTok advertising and measurement technologies.

Depending on our configuration and your interaction with the Services, these technologies may process information about website visits, product views, searches, cart activity, checkout activity, purchases, device or browser information, identifiers, and certain contact information for purposes such as advertising measurement, attribution, audience matching, personalization, fraud prevention, and improving advertising performance.

When these services are enabled, information may be exchanged between our Services, Shopify, and TikTok as necessary to provide the applicable functionality. This may include account information, product and catalog information, prices, inventory, orders, shipping information, transaction information, website or advertising interactions, device information, identifiers, and other information necessary for the applicable service.

TikTok may process information it receives in accordance with its own terms and privacy practices.

Meta, Facebook, and Instagram Services

We may use services provided by Meta, including Facebook and Instagram, to operate social-commerce features, advertise our products, measure advertising performance, understand interactions with our website and advertisements, and improve our marketing activities.

Our Meta integration may use technologies such as the Meta Pixel, Advanced Matching, Conversions API, catalogs, and other Meta advertising, analytics, measurement, and commerce technologies.

Depending on our configuration and your interaction with the Services, these technologies may process information such as website visits, product views, searches, cart activity, checkout activity, purchases, device or browser information, identifiers, and certain contact information for advertising measurement, attribution, audience matching, personalization, and improving advertising performance.

When these services are enabled, information may be exchanged between our Services, Shopify, and Meta as necessary to provide the applicable functionality.

Meta may process information it receives in accordance with its own terms and privacy practices.

Pinterest Services

We may use Pinterest services to promote our products, maintain product or merchant catalog functionality, measure advertising performance, understand customer interactions, and improve our advertising and marketing activities.

Our Pinterest integration may use technologies such as the Pinterest Tag, Conversions API, catalog services, and other Pinterest advertising and measurement technologies.

Depending on our configuration and your interaction with the Services, these technologies may process information such as website visits, product views, searches, cart activity, checkout activity, purchases, device or browser information, identifiers, and certain contact or transaction information for purposes such as conversion measurement, attribution, audience matching, advertising optimization, personalization, and improving campaign performance.

Pinterest may use certain activity data for advertising and recommendation purposes in accordance with its applicable terms and privacy practices.

Where required by applicable law, we will provide notice, obtain legally required consent, and provide applicable privacy or opt-out choices regarding these technologies.

We do not intend to provide Pinterest with sensitive personal information or information relating to a known sensitive health condition for advertising purposes.

Security and Fraud Prevention

We may use personal information to authenticate accounts, provide a secure shopping and payment experience, prevent fraud, investigate potentially fraudulent, illegal, unsafe, or malicious activity, and protect our customers, business, and Services.

If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other account access information with anyone else.

Communicating With You

We may use personal information to respond to questions, provide customer support, communicate about orders or accounts, and maintain our business relationship with you.

Legal and Compliance Purposes

We may use personal information when necessary to comply with applicable laws, regulations, legal processes, or government requests; participate in legal proceedings; enforce our terms and policies; or protect our rights and the rights of our customers or others.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide the Services, process transactions, perform analytics, advertise our Services, or comply with applicable law.

This may include:

• Shopify and service providers that provide services on our behalf, including payment processing, website hosting, information technology, analytics, customer support, cloud storage, fulfillment, and shipping.
• Advertising, analytics, and marketing partners, including Meta, TikTok, Pinterest, and other platforms or providers we use to measure advertising, understand customer interactions, personalize marketing, create or match advertising audiences, or improve advertising performance, as permitted by applicable law.
• Third parties you authorize or request us to interact with, such as shipping providers, social media platforms, or account-login integrations.
• Affiliates or members of our corporate group, if applicable.
• Government agencies, regulators, courts, or other parties when disclosure is required or permitted by law.
• Parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.

We may also disclose information when reasonably necessary to enforce our terms and policies, prevent fraud, protect our rights, or protect the rights and safety of others.

Some privacy laws use terms such as “sale,” “sharing,” or “targeted advertising” to describe certain disclosures or uses of personal information for advertising purposes. Depending on where you live and how applicable law defines these terms, some of our advertising activities may fall within these definitions.

Where required, we provide applicable rights and methods to opt out of such processing.

Relationship With Shopify

Our store and Services are hosted by Shopify.

Shopify collects and processes certain personal information about your access to and use of the Services to provide and improve Shopify's services and enable us to operate our online store.

Information you submit through the Services may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than the country in which you reside.

We may use Shopify features that process information from your interactions with our store, Shopify, and other merchants. This may include Shopify Network Intelligence and related Shopify services, where enabled, which may use customer information together with information available to Shopify to help improve services, personalization, analytics, advertising, and marketing performance.

In certain circumstances, Shopify may be responsible for processing personal information and responding to requests concerning information processed by Shopify.

You can learn more about Shopify's privacy practices through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Cookies, Pixels, APIs, Tags, and Similar Technologies

We and our service providers may use cookies, pixels, APIs, tags, and similar technologies to operate and improve the Services, remember preferences, understand how customers use our website, support security and fraud prevention, measure advertising performance, provide analytics, and provide or personalize advertising and marketing where permitted.

These technologies may include, depending on our configuration:

• Shopify technologies;
• TikTok Pixel and Events API;
• Meta Pixel and Conversions API;
• Pinterest Tag and Conversions API; and
• other technologies used by service providers that we choose to integrate with our Services.

These technologies may be categorized as required, personalization, marketing, or analytics technologies depending on their purpose.

Where required by applicable law, non-essential cookies or similar technologies will be subject to applicable consent or privacy choices.

Depending on where you live, you may have choices regarding certain cookies, targeted advertising, or the sale, sharing, or processing of personal information for advertising purposes.

Where required by applicable law, we will provide appropriate mechanisms for exercising these choices, including through available cookie preferences, privacy settings, or data-sharing opt-out tools.

Data-Sharing and Advertising Opt-Out Choices

Depending on where you live and applicable law, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising or activities that applicable law defines as a “sale” or “sharing” of personal information.

Where available, you may exercise these choices through the privacy or data-sharing opt-out page provided on our website.

We may also recognize legally required browser-based opt-out preference signals, such as Global Privacy Control (GPC), where applicable.

The availability and effect of privacy choices may vary depending on your jurisdiction and applicable law.

You may also be able to manage advertising personalization through settings provided directly by advertising platforms such as Meta, TikTok, and Pinterest.

Third-Party Websites and Links

The Services may contain links to websites, services, social media platforms, or online platforms operated by third parties.

If you visit or interact with a third-party website or platform, you should review its privacy policy, security practices, and applicable terms.

Zytoona Tree Wellness and Zytoona Tree LLC are not responsible for the privacy, security, accuracy, completeness, or practices of third-party websites or platforms that we do not control.

Information you provide through public or semi-public third-party platforms, including social media platforms, may also be visible to other users.

Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us, please contact us using the information below to request that the information be reviewed or deleted as appropriate.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms may be defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Personal Information

We take reasonable measures designed to protect personal information.

However, no security system or method of transmitting information over the internet is completely secure, and we cannot guarantee absolute security.

We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including maintaining customer accounts, providing the Services, processing transactions, complying with legal obligations, resolving disputes, preventing fraud, and enforcing our agreements and policies.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have some or all of the following rights regarding your personal information.

These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request information about the personal information we maintain about you and obtain access to that information.

Right to Delete

You may have the right to request deletion of certain personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information we maintain about you.

Right to Data Portability

You may have the right to obtain a copy of certain personal information in a portable format and, where applicable, request that it be transferred to another party.

Right to Opt Out

Depending on where you live, you may have the right to opt out of certain processing activities, including the sale or sharing of personal information or processing for targeted advertising, as those terms are defined under applicable law.

Where applicable, you may exercise available opt-out rights through the privacy options provided on our website or by contacting us.

Where required by applicable law, we will also recognize applicable browser-based opt-out preference signals, such as Global Privacy Control.

Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe link provided in those communications.

If we offer promotional text messages, applicable opt-out instructions will be provided with those communications.

Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications relating to your account, purchases, orders, transactions, security, or customer service matters.

Exercising Your Privacy Rights

You may exercise applicable privacy rights through the options provided through the Services or by contacting us at contact@zytoonatree.com.

We will not discriminate against you for exercising applicable privacy rights.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf. We may require appropriate proof that the agent has authority to act for you and may also require you to verify your identity directly with us.

We will respond to verified privacy requests within the time required by applicable law.

Complaints and Appeals

If you have a complaint about how we process your personal information, please contact us at contact@zytoonatree.com.

If we decline to take action on a privacy rights request and applicable law gives you the right to appeal our decision, you may submit an appeal by emailing contact@zytoonatree.com and stating that you are requesting an appeal of our decision.

We will review and respond to your appeal within the time required by applicable law.

Depending on where you live, you may also have the right to contact your state attorney general, local data protection authority, or another applicable regulatory authority regarding your privacy rights.

International Transfers

We, Shopify, Meta, TikTok, Pinterest, and our other service providers may transfer, store, or process personal information outside the country in which you live.

Where applicable law requires specific safeguards for international transfers, we will rely on appropriate recognized transfer mechanisms or other legally permitted safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology, advertising or analytics providers, or legal and regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date. We will provide additional notice when required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise a privacy right available to you, please contact:

Zytoona Tree Wellness
Operated by Zytoona Tree LLC
Email: contact@zytoonatree.com